Serianno - B2B International Digital Advertising
The digital advertising efforts conducted for Serianno aimed for a stronger positioning in international markets. SEM and social media advertising strategies were designed together to establish a lead-oriented and sustainable growth structure.
SERIANNO aimed to secure a stronger position in international markets and establish new global partnerships through its B2B business model. Accordingly, it required a performance-oriented advertising structure to reach its target audience through digital channels.
As Magna Dijital, we conducted a comprehensive performance marketing process by handling the brand's digital advertising with a data-driven approach.
Throughout the process, target audience analysis, market-based campaign designs, and channel strategies were planned together. By managing SEM and social media advertisements in an integrated manner, the brand was connected with the right users in the right markets. The goal was not just to gain traffic, but to establish a system that increases B2B lead generation and provides sustainable growth.
Problem
- Inability to achieve sufficient visibility in international markets
- Lack of a lead generation structure suitable for the B2B business model
- Lack of global optimization in advertising processes
Solution
- International target audience and market analyses were conducted
- SEM and social media advertising campaigns were designed together
- A B2B lead-oriented advertising strategy was developed
- Campaigns were optimized based on data
- Performance management was provided for the multi-market structure
Result
- Visibility in international markets was significantly increased
- Reach to the B2B target audience was strengthened
- The number of leads obtained was quadrupled
- The brand's potential for establishing global partnerships was increased
- A strong contribution was made to global growth targets
If you want your brand to have a digital performance structure that does not just advertise but reaches the right target audience in the right markets, achieves measurable results, and grows with a focus on leads, you can contact Magna Dijital.
