AI Visibility Tools
At Magna Dijital, we built two tools for AI visibility. Magna AI Analyzer measures how your brand appears in ChatGPT, Gemini, Perplexity and Google AI Overviews answers, where it stands against your competitors and which sources it is mentioned with. Magna GEO Auditor audits how easily AI engines and search engines can access and read your site. You can run a free scan with either tool and see your result; a full report and regular tracking require a membership.
The tools produce the data; if you want us to interpret that data and build a roadmap for you, choose an AI Visibility Analysis, and if you also want us to put the findings into practice, choose our GEO Services.
Which Tool Should You Use for Which Question?
The two tools answer different questions. Depending on what you want to know, the right starting point is:
| Your question | The right start |
|---|---|
| "Does my brand appear in ChatGPT, Gemini or Google AI Overviews?" | Magna AI Analyzer |
| "Are my competitors more visible than me in AI answers?" | Magna AI Analyzer |
| "Which questions am I cited as a source for, and which not?" | Magna AI Analyzer |
| "Is my brand described with the right service and up-to-date information in AI answers?" | Magna AI Analyzer |
| "Is my site open to AI bots, and are my robots.txt and sitemap correct?" | Magna GEO Auditor |
| "Are my schema, canonical setup, heading hierarchy and internal links right?" | Magna GEO Auditor |
| "My visibility is low; is the problem technical or not?" | Both tools together |
| "I want an expert to interpret the findings and set priorities." | AI Visibility Analysis |
What Does Magna AI Analyzer Measure?
We built Magna AI Analyzer to show your brand's visibility in AI answers without reducing it to a single score, alongside the real answer to every question. A brand may be mentioned in some answers without being cited, cited without making a recommendation list, or described with outdated information. The tool shows these differences separately:
| What we measure | What it shows you |
|---|---|
| Visibility per platform | How you appear in ChatGPT, Gemini, Perplexity and Google AI Overviews, one by one |
| Mentions, citations and position | Whether your name appears in answers, whether your site is cited as a source, where you rank in lists and in what tone you are described |
| Evidence per question | The real answers AI engines give to every question we track |
| Competitor comparison | Your share of visibility against competitors (AI Share of Voice) and how it changes over time |
| Source analysis | Which sites AI engines cite most in your field |
| Recommendations | Priority actions with their impact and difficulty |
AI answers change by country and language. That is why we can currently run measurements from locations in Türkiye and Germany; a brand that exports to Germany can measure from Germany the answer a German buyer sees. For markets outside these two locations, we plan with you at the start of the project how to set up the measurement.
What Does Magna GEO Auditor Check?
Magna GEO Auditor checks whether your site can be accessed, crawled and read by AI engines and search engines. It doesn't measure your visibility; it uncovers the technical and structural issues that could block it:
| What we audit | What we check |
|---|---|
| Crawler access | robots.txt, AI bot permissions, access restrictions |
| Sitemap and URL structure | Whether a sitemap exists and is declared, and whether key pages can be discovered |
| Structured data | Use of schema and JSON-LD, correct definition of brand and service relationships |
| HTML structure | Server-side rendering, heading hierarchy, JavaScript dependency, mobile friendliness |
| Canonicals and metadata | Canonical tags, hreflang, title, meta description, Open Graph and the robots tag |
| Content readability | Paragraph length, use of lists and tables, whether sections make sense on their own |
| Internal links | Links between pages and the site hierarchy |
| Performance | HTML size, redirect chains, crawl efficiency |
The Difference Between the Two Tools
| Magna AI Analyzer | Magna GEO Auditor | |
|---|---|---|
| The question it answers | How does your brand appear in AI answers? | Is your site in a state AI engines can read? |
| Where it looks | The answers AI engines give | Your site itself |
| Output | Visibility, mentions, citations, share against competitors | Technical and structural readiness findings |
| Using them together | A technically ready site doesn't automatically appear in AI answers, and a brand that doesn't appear doesn't always have a technical problem. That is why we run both tools together for brands with low visibility. | |
Example: A Study We Ran With Magna AI Analyzer
We used Magna AI Analyzer to measure the AI visibility of Turkish automotive suppliers in the German market. We asked six German-language questions a German buyer would ask, on five AI platforms, in three separate measurement rounds:
In other words, when the same German buyer looks for a Turkish supplier, each AI platform shows a largely different list. A measurement on a single platform or with a single question could not have shown this. You can find the full method and findings in our research, AI Visibility of Turkish Automotive Suppliers in Germany 2026.
We measure the results of our client projects with the same tool. For QBA Medi Tours, 102 distinct citations were observed in Google AI Overviews; for Şampiyon Filtre, 77 in Google AI Overviews and 40 in Perplexity.
Free Scan, Full Report and Tracking
You can try both tools for free. When you start a scan, you see your result right away. To get the full report covering every measurement area and to track your visibility over time, you need a membership. Because AI answers change over time, a one-off scan is enough to start with; seeing the change requires regular tracking.
From Tool to Service: What Do We Do With the Findings?
The tools make the problem and the current state visible; deciding which problem to tackle first, which questions to track and which content or proof gap to close takes expert interpretation. If you want us to interpret the findings together with your target market, competitors and business goals, choose an AI Visibility Analysis; if you want us to manage the whole process, choose GEO Services; and if you want to run the work with your own team and get direction from us, choose GEO Consulting.
We explain the framework we use to interpret the findings from our tools on our Magna GEO Framework page.
The Limits of the Tools
- No tool can guarantee appearing, being cited or being recommended in ChatGPT, Gemini, Google AI Overviews or Perplexity.
- AI answers vary by platform, language, country and time; a single scan doesn't represent your overall visibility.
- A technically ready site doesn't automatically appear in AI answers.
- Mentions, citations, recommendations and traffic from AI platforms are different metrics; we measure each one separately.
- Tool data doesn't replace expert interpretation; we interpret causes and priorities together.
Measure Your AI Visibility
You can scan your brand's position in AI answers with Magna AI Analyzer and your site's technical readiness with Magna GEO Auditor, both for free. If you'd like to interpret the results together, get in touch.
Fill in the contact form or call us at +90 850 333 80 91.
Frequently Asked Questions About AI Visibility Tools
What is an AI visibility tool?
An AI visibility tool measures how a brand appears in the answers of AI engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews. It shows whether the brand is mentioned, whether it is cited as a source, how it compares with competitors and how this changes over time.
What is the difference between Magna AI Analyzer and Magna GEO Auditor?
Magna AI Analyzer measures how your brand appears in AI answers; Magna GEO Auditor checks whether your site can be accessed and read by AI engines. One looks at the result, the other at the site's readiness. For brands with low visibility, we run both together.
Are the tools free?
You can try both tools for free and see your scan result right away. A full report and regular tracking of your visibility require a membership.
How can I measure my brand's visibility in ChatGPT?
You can measure it by identifying the questions your customers ask, asking ChatGPT those questions regularly and recording how your name, your site and your competitors appear in the answers. Magna AI Analyzer does this measurement by question and platform for ChatGPT as well as Gemini, Perplexity and Google AI Overviews.
Can you measure AI answers in different countries?
Yes. Because AI answers change by country and language, we can currently run measurements from locations in Türkiye and Germany. For markets outside these two locations, we plan with you at the start of the project how to set up the measurement.
How do I check whether AI bots can read my site?
You can check it by looking at the bot permissions in robots.txt, your sitemap, your schema, whether pages are rendered on the server, your heading hierarchy and your internal links. Magna GEO Auditor runs these checks in a single audit.
What is AI Share of Voice?
AI Share of Voice shows how often your brand appears in AI answers for the tracked questions compared with your competitors. Because the calculation method differs from tool to tool, our reports state clearly which questions, platforms and competitors were included.
Do the tools guarantee appearing in AI answers?
No. The tools measure the current state and uncover problems; appearing in AI answers also depends on content, proof, outside sources and your competitors. Putting the findings into practice takes GEO work.