Globed Rosetta Stone Internet Advertising
Rosetta Stone Language Learning is the world's most recognized computer-assisted language learning software. The software teaches vocabulary and grammar using images, text, and sound. Globed, the Turkish distributor of Rosetta Stone, is one of Turkey's leading companies in e-learning technologies such as online educational content, learning management systems, interactive whiteboards, and tablet computers.
Targeted sales figures were achieved as a result of campaigns managed through 4 different channels, prepared for America's leading online education platform, Rosetta Stone. In addition to standard digital marketing platforms, "affiliate marketing" was also utilized.
Particularly through effective SEM management, the cost per lead (form completion) remained significantly below the projected targets.
The strategy devised for the campaigns allowed for the achievement of various goals across all channels with minimum costs.
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