Knauf - Digital Advertising | MagnaDijital
Founded in Germany in 1932, Knauf is a well-established brand operating globally in the building materials sector. Preferred by industry professionals with its extensive product range spanning from plaster-based products to insulation systems, Knauf stands out with its principles of quality, innovation, and sustainability.
In the digital advertising campaigns we executed for Knauf, we designed an effective advertising language to bring the brand's technical expertise to the digital storefront. We built compelling campaign structures utilizing product-based messages to support the target audience's decision-making processes. Ad accounts were restructured according to industry-specific dynamics, resulting in higher quality click and conversion performance. This strategy, which made Knauf's expertise visible in the digital realm, directly contributed to demand generation processes as well as brand awareness.
You can return to the Digital Marketing and Creative Works page or review our ZKTeco – Performance Advertising project to see the growth we achieved.
