FIXA - WEB DESIGN | Magna Dijital

The web design work conducted for FİXA aimed to strengthen the brand's international digital presence with two separate web site structures specifically for the Turkey and UK markets. A sustainable and scalable web infrastructure was established by addressing user experience, multilingual structure, and sector-based content presentations together.

While FİXA has a strong brand identity in both Turkey and international markets, it wanted to reflect this power more clearly in the digital environment. As Magna Dijital, we designed separate web site structures for two different markets to strengthen the brand's digital presence. Two separate interfaces, simple and guiding, were designed on the fixa.com.tr domain for the Turkish market and fixa.com.uk for the UK market, in line with the brand identity. The goal was not only to create an aesthetic design but also to build an accessible and functional structure suitable for the user expectations of each market. Throughout the process, product discovery, access to technical information, and dealer referrals were simplified by focusing on user experience. FİXA's both professional and user-friendly digital face was reconfigured with a multilingual structure, fast access menus, and sector-based category presentations.

Problem

The brand's international strength not being sufficiently reflected digitally
Lack of structures suitable for different markets
Users having difficulty accessing product and technical information

Solution

Separate web structures were created for the Turkey and UK markets
User experience-focused interface designs were developed
Product discovery and access to technical information were simplified
A multilingual and market-focused content structure was established
A user flow supporting dealer referrals was created

Result

Two separate digital structures accurately reflecting the brand identity were established
Access to information was made faster and more intuitive for users
A sustainable web infrastructure compatible with the international market was built

If you want your brand to transform into a structure that builds trust on digital platforms and is referenced through the right structure, user experience, and content—rather than just having a website—you can contact Magna Dijital .