Dentaş Below the Line Advertising
The below-the-line (BTL) advertising work conducted for Dentaş aimed to represent the brand more strongly in field and physical touchpoints. By addressing printed materials, visual language, and the communication framework together, a holistic BTL communication foundation was established to support brand perception.
Dentaş did not want to limit its brand communication only to digital channels but also aimed to achieve stronger visibility in field and physical touchpoints. As Magna Dijital, we carried out a comprehensive creative production process within the scope of below-the-line advertising to meet this need of the brand.
Throughout the process, printed materials, field applications, and the visual communication language were handled together to create a structure that ensures a more consistent representation of the brand in physical environments. The goal was not just to produce materials, but to establish a system that strengthens brand perception and supports communication continuity.
Problem
- Insufficient brand visibility in field and physical areas
- Inconsistent communication language in printed materials
- Lack of a consistent BTL communication structure to support brand perception
Solution
- Creative concepts were developed in line with the below-the-line advertising strategy
- Printed materials were redesigned to align with the brand language
- A visual communication structure suitable for field applications was created
- A consistent brand language was established across all touchpoints
- A holistic communication system supporting brand perception was established
Result
- Brand visibility in field and physical areas was increased
- A more consistent and stronger communication language was established in printed materials
- A sustainable BTL communication structure supporting brand perception was established
If you want your brand to have a digital performance structure that does not just advertise, but manages its budget correctly, achieves measurable results, and ensures sustainable growth, you can contact Magna Dijital .
