Setre

We designed this project to help Setre, a fashion brand with export goals, generate qualified B2B demand from several markets in a short time. The digital ad strategy, planned for Europe, the Middle East, North Africa and the Turkic republics, was built as a performance system aimed not just at visibility but at creating the right business connections from the right countries.

One of the most critical parts of this system was a dedicated landing page that turns campaign traffic directly into conversions. Ad messages, the approach for each target country and the page experience were designed to fit together, creating a system that generates leads, not just clicks. Throughout campaign management, performance was improved regularly with optimizations focused on raising B2B lead quality.

After six months, about 1,000 B2B leads had been generated for Setre from 15–20 countries. This showed that Magna Dijital delivers strong results not only in long-term organic growth projects but also in international performance work that targets measurable business results in a shorter time.

About the Client and the Project

Setre is an apparel, fashion and textile brand that wanted to build new business connections in international markets and create a stronger flow of export demand. The starting point of the project was to turn the brand's digital advertising from a source of visibility into a more controlled system working directly toward B2B leads.

Throughout this work, the focus was not limited to one country or one set of campaigns. We built a structure that manages several markets across Europe, the Middle East, North Africa and the Turkic republics with the same performance discipline, handling ads, messaging and page experience together.

So the project was not treated as classic media buying where ads are simply switched on. The structure we built for Setre was run as an integrated performance project that combined target-country selection, campaign design, a conversion-focused landing page and continuous optimization, with the aim of generating measurable international B2B demand in a short time.

Goals and Key Challenges

Project Goals

Our main goals in the Setre project were to:

• Create international B2B demand across Europe, the Middle East, North Africa and the Turkic republics.
• Tie digital ad spend directly to lead generation, not just to traffic.
• Collect inquiries from different countries in a more controlled and measurable way.
• Build a strong landing page that turns ad traffic into conversions.
• Grow lead volume steadily by improving campaign performance through regular optimization.
• Turn export-focused digital demand generation into a visible, provable result in a short time.

Key Challenges

The main factors that made strong results harder to achieve were:

• The need to reach many countries with different dynamics at the same time, not just one market.
• The need for a structure that turns ad traffic into real B2B leads, not just interest.
• The high risk of a disconnect between messaging, targeting and page experience in international campaigns.
• The need to protect campaign quality and conversion efficiency while growing lead volume.
• The expectation of measurable business results within a short project period.

So simply running ads was not enough. What the project really needed was for target-country planning, ad strategy, landing page experience and performance optimization to work together as one system.

Our Strategy and Solution

Ads Built Around Each Target Country

In the first phase, we did not build the campaigns with a one-size-fits-all, broad-reach approach; we built them around each target country. In markets across Europe, the Middle East, North Africa and the Turkic republics, the aim was for ads not just to generate reach but to collect inquiries with real business potential.

This turned advertising from a channel that only provides visibility into a performance-driven demand generation model focused on leads, in line with Setre's export goals.

A Conversion-Focused Landing Page

One of the defining elements of the project was a dedicated landing page that takes campaign traffic straight to conversion. Ad messages and the page experience were not left disconnected; we built a clearer structure that not only brings users to the page but leads them to get in touch.

As a result, the landing page was treated not as a supporting element but as the conversion surface at the center of performance. Ads and page experience working together played a decisive role in measurable lead generation.

Continuous Optimization and Lead Quality

Once the campaigns were live, we didn't leave them static. We tracked the data regularly and kept improving the ad structure, targeting and conversion performance. The aim was not just to collect more forms but to build a more efficient ad system that raises B2B lead quality.

This approach kept the project from becoming a short-lived ad run. Within six months, we built a learning, improving performance system for Setre that generated measurable demand from different markets.

Results

After six months of digital advertising and landing page work for Setre, the following measurable results were achieved:

• Total lead volume: About 1,000 B2B leads were generated in six months.
• Monthly lead rate: Lead volume reached about 150 per month.
• Country coverage: Inquiries came from about 15–20 countries across Europe, the Middle East, North Africa and the Turkic republics.
• Channel impact: The leads came from the digital advertising work.
• Conversion infrastructure: The dedicated landing page became one of the main surfaces connecting ad traffic to lead generation.
• Business result: The project created a clear performance model that made international B2B demand generation measurable in a short time.

These results show that the project did more than create ad visibility; it produced a concrete business result by tying digital ad spend directly to international lead generation.

Why This Success Mattered

The Setre case stands out for Magna Dijital for one important reason: it is a strong example of an international performance project with measurable results in a short time. Generating about 1,000 B2B leads in a limited period of six months clearly shows that Magna Dijital delivers results not only in medium- and long-term growth projects but also in shorter-term demand generation.

The project also made it clear that digital advertising alone is not enough. When ad messaging, targeting and the landing page experience are designed together, the campaign budget does more than buy clicks; it turns into a flow of leads with real business value.

Another important point is that international demand generation was handled through simultaneous performance management across different regions, not within a narrow single-market structure. In this sense, the Setre project is an important example for export-focused brands of how much stronger results become when advertising and conversion design work together.

We later also worked with Setre on its direct-to-consumer e-commerce advertising in Türkiye. You can read about it in our Setre Türkiye e-commerce success story.

Conclusion

Our work for Setre clearly shows that with the right setup, e-export and B2B digital advertising projects can deliver measurable results in a short time. When an ad strategy shaped by each target country, a conversion-focused landing page and continuous optimization work together, campaign performance turns directly into lead generation, not just visibility.

The structure we built for Setre is a strong example for brands that want to create demand faster in international markets and tie their digital ad spend to more concrete business results.

If you want faster, more measurable international demand and stronger lead generation for your brand, not just more traffic, see our e-export advertising services or contact Magna Dijital.