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Exquise

 

Client:
Exquise
Industry:
Textiles / Fashion / Fabrics
Services:
E-Export Advertising, Digital Advertising, Landing Page Design
Duration:
6 months
Period:
2022
Website:
exquise.com.tr
Approach:
A digital ad strategy built for each target market, conversion-focused landing page design, campaign optimization to raise lead quality and continuous performance tracking
Scope:
Digital advertising, landing page design and international B2B lead generation across Europe, North America and Central America
Markets:
Europe, North America and Central America

200 Leads and a Fivefold Increase in Leads Across Europe, North and Central America in 6 Months

Through digital advertising and landing page work for Exquise, 200 leads were generated in six months across Europe, North America and Central America. Over the same period, lead volume from the brand's target markets grew fivefold, creating a stronger and more measurable base of international demand.

We designed this project for Exquise, a brand that wanted to generate more qualified B2B demand in international markets, to turn its digital advertising into a stronger conversion system. The goal was not just more reach but more valuable business connections from the markets the brand prioritized across Europe, North America and Central America.

At the center of this structure was a dedicated landing page that takes ad traffic straight to conversion. By planning the campaigns and the page experience together, we focused on turning ad spend into a higher-quality flow of leads, not just clicks. The 200 leads and the fivefold increase in target markets after six months clearly showed that this approach can deliver concrete results in a short time.

About the Client and the Project

Exquise wanted to create stronger demand in its target international markets and turn its digital ad spend into more controlled business results. The core need was to move campaign performance beyond visibility and strengthen it with a lead generation model that has higher conversion potential.

We did not treat advertising and conversion as separate pieces. The structure, built around Europe, North America and Central America, was run as an integrated performance setup that combines target-market priorities, campaign messaging, landing page experience and continuous optimization.

Goals and Key Challenges

Project Goals

Our main goals in the Exquise project were to:

  • Generate more qualified international B2B leads across Europe, North America and Central America.
  • Significantly increase lead volume from target markets.
  • Tie digital ad spend to more measurable business results.
  • Build a dedicated landing page that turns ad traffic into conversions.
  • Improve lead efficiency while protecting campaign quality.
  • Achieve visible, defensible results within a short project period.

Key Challenges

The main factors that made strong performance harder to achieve were:

  • The need to reach markets with different dynamics on several continents at once.
  • The need to build an ad and conversion structure that grows lead volume while keeping quality high.
  • The risk of a disconnect between ad messaging and page experience in international campaigns.
  • The expectation of measurable, high-value business results in a short time.

So simply launching campaigns was not enough. What the project really needed was to run an ad setup shaped by each target market, a conversion-focused landing page and continuous performance improvement within the same system.

Our Strategy and Solution

Campaigns Built Around Each Target Market

In the first phase, we planned the campaigns around the markets Exquise prioritized rather than using a broad, one-size-fits-all model. We built targeting and messaging that help ads generate the right demand across Europe, North America and Central America.

This took digital advertising beyond a channel that only provides reach. The campaign logic became a performance model that serves international lead generation directly and collects demand more efficiently in target markets.

A Conversion-Focused Landing Page

One of the defining elements of the project was a dedicated landing page that connects campaign traffic directly to conversion. By making sure ad messages flowed naturally into the page, we built a structure that not only brings users to the page but leads them more clearly to get in touch.

Continuous Optimization and Lead Quality

Once the campaigns were live, we didn't leave them static. We tracked results regularly and kept improving the ad setup, conversion performance and lead efficiency. The aim was not just bigger numbers but a higher-quality flow of leads from Exquise's target markets.

Thanks to this approach, the project did not stay a short ad run; over six months it became a performance system that keeps learning, works more efficiently and generates stronger demand.

Results

After six months of digital advertising and landing page work for Exquise, the following measurable results were achieved:

  • Total lead volume: 200 leads were generated in six months.
  • Lead growth: The number of leads from Exquise's target markets grew fivefold.
  • Market coverage: Leads came from Europe, North America and Central America.
  • Lead quality: The work delivered much higher-quality international leads.
  • Conversion surface: The dedicated landing page became one of the key elements connecting ad traffic to lead generation.

These results show that the project did more than create ad visibility; with the right setup, it built a measurable performance model that generates more qualified international demand.

Why This Success Mattered

For Magna Dijital, the Exquise case is an important example of an international performance project with strong results in the short term. Generating 200 leads in six months and growing lead volume from target markets fivefold shows that the right ad and conversion setup can deliver clear business results quickly.

The project also made the role of the landing page in performance results visible. When ad spend is planned and managed together with the conversion surface, campaign performance doesn't just generate traffic; it becomes a more valuable and more useful flow of leads.

Conclusion

Our work for Exquise clearly shows that measurable results can be achieved in a short time in international B2B digital advertising. When campaigns shaped by each target market, a conversion-focused landing page and continuous optimization work together, ad performance delivers a stronger business return.

The structure we built for Exquise is a strong example for brands that want to connect digital ad spend with more qualified lead generation. If you want more measurable international demand and a more efficient flow of leads for your brand, see our e-export advertising services or contact Magna Dijital.

What You Wonder

The main goal was to turn Exquise's digital ad spend into more measurable and more qualified international B2B lead generation. To do this, advertising and conversion were planned together for Europe, North America and Central America.

The landing page was designed as one of the main surfaces that take ad traffic directly to conversion. By aligning the ad message with the page experience, we built a structure that generates stronger leads, not just visits.

Leads were generated across Europe, North America and Central America. This helped Exquise build a more visible and more measurable base of demand in its target international markets.

It shows that Magna Dijital delivers strong results not only in long-term growth projects but also in performance work that targets measurable business results in a shorter time. The lead volume and quality achieved in a limited six-month period stand out in particular.

After six months, 200 leads had been generated and the number of leads from Exquise's target markets had grown fivefold. Thanks to advertising and the landing page working together, the international leads were also of higher quality.

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