Bilişim AŞ

We designed this project for Bilişim AŞ to turn digital ad performance into more efficient business results in a highly competitive market. The goal was not just more clicks, but to manage Google and Meta ad spend for more quote requests, lower costs and stronger conversion.

To get there, we didn't treat campaign management in isolation. Landing page changes, visual work and ad optimization were handled within the same system, improving both the user journey and the volume of quote requests. After one year, the higher CTR, the growth in quote requests and the cost efficiency became the direct result of this approach.

About the Client and the Project

Bilişim AŞ wanted to use its digital ad spend more efficiently and strengthen its flow of quote requests. The core need was to move campaign results beyond traffic or visibility and improve them through a more measurable increase in quote requests and a more efficient conversion structure.

Throughout the work, Google and Meta ad management, landing page changes and creative production were handled together. The aim was to build a performance model that, under the high competition of the Turkish market, uses the budget in a more controlled way to generate more quote requests and a stronger conversion rate.

Goals and Key Challenges

Project Goals

Our main goals in the Bilişim AŞ project were to:

• Turn Google and Meta ad performance into more efficient generation of quote requests.
• Raise CTR by improving click performance on Google.
• Grow monthly quote requests measurably.
• Increase campaign efficiency by making the landing pages conversion-focused.
• Lower cost per lead (CPL) and strengthen the conversion rate through optimal budget use.
• Build more controlled and more sustainable ad performance in a highly competitive market.

Key Challenges

The main factors that made strong results harder to achieve were:

• The need to strengthen ad performance in a highly competitive market in terms of quote requests, not just visibility.
• The need to grow monthly quote volume while protecting budget efficiency.
• The risk that a disconnect between ad traffic and landing page experience would weaken conversion performance.
• The expectation of improving CTR, quote volume, CPL and conversion rate together.

So simply updating campaign settings was not enough. What the project really needed was to run the ad setup within the same performance system as a conversion-focused page experience and a discipline of continuous optimization.

Our Strategy and Solution

Strengthening the Google and Meta Ad Setup

In the first phase, we revisited the Google and Meta campaigns from a performance point of view. The aim was not to spend the ad budget on reach alone, but to build a campaign logic that delivers higher engagement, a stronger flow of quote requests and more efficient conversion.

Landing Page Changes and the Conversion Flow

One of the defining elements of this project was a set of landing page changes that take ad traffic to conversion more effectively. We improved the page experience users see after clicking an ad so that it better supports them in requesting a quote.

As a result, the landing page stopped being a side element of the campaign and became one of the conversion surfaces at the center of performance. As the fit between ad message and page flow grew stronger, the campaigns' ability to generate quote requests rose visibly.

Visual Work and Continuous Performance Optimization

Visual work was treated as a supporting part of ad performance. Ad communication was improved not only through technical settings but by strengthening the creative assets as well.

The campaigns were never left static. We tracked performance data regularly and kept improving the ad structure, visual approach and conversion performance. Over the year, this approach delivered a higher CTR, more quote requests and a more efficient cost structure together.

Results

After one year of Google and Meta advertising for Bilişim AŞ, the following measurable results were achieved:

• Google CTR growth: Google CTR rose by 30%.
• More quote requests: Monthly quote requests grew by 45%.
• Cost efficiency: More optimal budget use lowered CPL.
• Conversion performance: The conversion rate increased.
• Conversion infrastructure: Landing page changes became one of the key elements connecting ad traffic to a stronger flow of quote requests.
• Creative support: Visual work was an important part of the structure supporting ad performance.

These results show that the project did not just generate more clicks; it built a measurable structure that ties ad spend to more efficient quote generation and stronger conversion performance.

Why This Success Mattered

The Bilişim AŞ case matters for Magna Dijital because it shows how performance-driven ad management can produce more concrete business results in highly competitive markets. When higher CTR, more quote requests and cost efficiency come together, ad success becomes visible at the level of business results, not just traffic.

The project also clearly showed the effect of landing page changes and creative optimization on ad performance. When the campaign setup and the conversion surface are handled together, the budget can be used in a more controlled way and the same spend can generate more quote requests.

Another important point is that this result came from steady performance improvement over a full year. The success here is not a momentary jump in ad performance; it is a performance structure that became a measurable, manageable system for generating quote requests.

Conclusion

Our work for Bilişim AŞ clearly shows that Google and Meta ad management, handled together with the right landing pages, visual optimization and continuous performance tracking, can turn into stronger generation of quote requests. In the highly competitive Turkish market, this structure delivered a higher CTR, more quote requests and stronger conversion performance with more efficient budget use.

The model we built for Bilişim AŞ is a strong example for brands that want to connect their ad spend with more measurable business results. If you want more efficient budget use and stronger quote performance for your brand, not just more visibility, see our digital advertising services or contact Magna Dijital.